Solidifying a new positioning with a warm interface, intuitive navigation, and a close connection to the publications.
The Client: Founded in 1894 and based in Winston-Salem, North Carolina, Wake Forest School of Law's programs are consistently ranked among the top 50 law schools in the country.
The Challenge: Wake Forest charged mStoner with three goals: to integrate their marketing efforts among all media, to represent the unique character of the School, and to implement a system that would enable staff to update the website quickly and easily.
The Realization: The law school's positioning as a small-by-design, well-recognized, and supportive academic community is well-established by the new website. Intuitive navigation, clearly written content, and warmly toned images present the school as a supportive academic community that embraces both excellence and integrity. And with its new content management system, Wake Forest's staff members of all levels of technical expertise can manage information on the site. A positive verdict? Case closed.