Few companies work in isolation. Whether you are a health management company that relies on a broker network to help grow your business or you are a multi-physician practice that contracts with many different payors, you have probably faced the challenge of working with outside parties while trying to maintain a positive relationship with your customers. Global Image offers solutions including corporate portals and automated workflows that address the challenges of managing an extended business environment.
Scenario: A health management company recognizes a high turnover trend among its customer base. Annual double-digit increases in the cost of health insurance have employers shopping aggressively for the best rate. As these customers switch their coverage to other competitors, the company has to increase its marketing/sales budget to try to win replacement customers. These costs are then passed along to the customer, increasing rates, causing more customers to defect.
How does this company break this cycle? An effective CRM application makes quality service part of the value to the customer. Your customers save time on every transaction and avoid the frustration of having to repeat information multiple times when speaking to different representatives. When it comes time to renew their contract, customers will factor in the convenience and quality of the service you provide rather than shop only on the basis of rates. Furthermore, effective sales management will give you the opportunity to start the renewal process before the customer has the opportunity to solicit competitive bids.
