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 Client Spotlights
Central Missouri State University
Bringing a campus to life for both external and internal audiences.
Hartwick College
Energizing a renewed focus on prospective students and other important constituents.
Kenyon College
Supporting recruitment and enhancing communications a new design, new processes, and repurposed content.
The University of Redlands
Speaking effectively to disparate audiences with a new, cohesive website.
Wake Forest School of Law
Solidifying a new positioning with a warm interface, intuitive navigation, and a close connection to the publications.

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How important is your web site for attracting students? Would you like to increase your number of student applications? How much traffic is your web site getting? Where on your web site are most students spending their time?

Having cohesive Internet strategies in place are key to providing the web presence that students and alumni are looking for today. 8 out of 10 prospective students use the Internet as a primary source of information. Also, Internet presentation is the 3rd highest ranking factor for prospective students when choosing a college or university.

Global Image and mStoner help higher education institutions and other non-profit organizations develop and implement Internet strategies that engage leading-edge, enterprise-class technologies. By working closely with the institution, we develop and implement strategies to strengthen your communications.

To develop a strategy, mStoner and Global Image offer a full range of consulting services, including site assessments, staff development and group facilitation services, research, and comprehensive Internet strategies. Our consulting services can help you:
  • Understand the needs and interests of target audiences
  • Identify opportunities in your organization
  • Determine the most important areas in which to invest communications and technology dollars
  • Set short, mid, and long-term goals for Internet strategy
  • Establish measurable indicators of success
  • Coordinate efforts across office, departments, and functional lines
  • Bridge the gaps among marketing staff, information services staff, and senior administrators

After completion of the strategy, we will implement a comprehensive, multi-tiered effort involving content development, information architecture, interface design, software customization (especially when working with content management systems), and launch.

In some cases, such as project management, interface design, customization of a CMS, and launch, implementation involves fewer components. In still other cases, engagement might require managing an effort involving campus staff and other outside vendors.

Regardless of the size of your project, Global Image and mStoner's strategy and implementation ensure that the process is smooth and the product exceeds your institutional goals.

Graphical representation of strategy.

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