Situation Your web site looks bad. It doesn't accurately reflect what the company does. It's hopelessly out of date. It looks amateurish. Your customers keep telling you they can't find the information they need on your web site. You aren't getting new customers from your web site
Issues So why does that happen? Some possible reasons:
- Your web site hasn't been updated in a long time - it probably looked great in 1996 when you last updated it.
- You don't have anyone internally who can update the design
- You re-purposed your printed design on the web
- Your navigation structure is difficult to use
- You don't have a robust search capability
- The site isn't focused on driving leads
You need a designer who understands web design. You need a web site that drives leads to your salespeople. You need a site that helps you build stronger relationships with your customers, they should be able to find information about you and also information about their relationship with you. They should be able to check order and shipping status, request information from customer service, place orders, check payment and credit status. In short they should be able to do real business with you.
Solution Global Image provides ideas, tools and services to help:
- Design your web site to look sharp and represent your company well
- Design is QA'd to make sure it looks good in all common web browsers
- Strong information architecture and user navigation so customers can find what they need on your site
- Robust searching that actually finds the information that customers are searching for.
- Interactive sites that are tied to business systems so website users can place orders, request help from customers service
By using Global Image web development services, our clients are acquiring customers online. They are truly opening the Internet as another sales and service channel, allowing their customers to do business with them 24/7. They are turning the web site into a profit center.
Contact us today and let us show you how we can help you attract and retain more customers.
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