Situation
You're looking for ways to lower marketing costs by using e-mail and the web more effectively to drive leads. Individual salespeople are sending out their own e-mail, but with no consistency in branding or message. Tracking the results of your e-mail marketing is difficult at best and impossible at worst. And the last thing you want is to be labeled as spam.
Issues
Why is e-mail so difficult?
- No process for measuring the results of e-mail campaigns
- Lack of education about e-mail marketing
- SPAM laws
- SPAM blockers block a large percentage of marketing e-mail
- E-mail systems not tied to the rest of the marketing information in the organization
- Lack of personalization in e-mail
- Not using "opt-in" e-mail
You need a way to easily build your e-mail lists, manage e-mail campaigns and track responses and to know if e-mails are likely to be blocked by spam blockers so you can modify them to increase the likelihood of delivery. Your e-mails to customers and prospects should be personalized and consistently branded.
You need a way to analyze the results of your e-mail campaigns in real-time – while there's still time to act, and to remain compliant with applicable spam regulations and achieve your objectives at the same time.
Solution
Global Image E-Mail Campaign Management services to help:
- Turn-key, hosted system
- Step-by-Step e-mail creation
- E-mail list management
- Integration with your web site for opt-in
- Real-time reporting of campaign results
- Integrated with other systems in your company for consistent view of your customer.
By implementing E-Mail Campaign Management, Global Image customers are opening new communication channels with their customers and reducing marketing costs.
Contact us today and let us show you how we can help you attract and retain more customers.
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