Issues
Why are campaigns so difficult to really measure?

• Many organizations don't have a process in place to measure
• Campaigns are managed in spreadsheets scattered throughout the organization
• The ROI requires information from a variety of systems - call center, sales, accounting and fulfillment - and this information is difficult to pull together in one place

You need an easy way to create and track marketing campaign information in one easy place, including creative, budgets, building marketing lists, and sending lists to the fulfillment house.

You need an easy way to pull together information “trapped” in other systems – calls from the call center or sales team, sales results from the sales system, order and payment information from the accounting system.

You need a way to do customer analysis and create marketing lists based on multiple criteria (e.g. demographic, psychographic, customer purchase history)

You need a single view of all past and active campaigns, and the ability to automatically calculate ROI from every campaign, and a way to view campaign results in real time – while there's still time to act if things aren't going according to plan.

Solution
Global Image provides Marketing Campaign Management Solutions to help:

• Easy to use campaign management systems
• Direct mail, e-mail, web, etc.
• Campaign, budget, and results tracking
• Automatically generated reports
• Analyze customer and prospect database and select for campaigns.
• Updated daily (or more often) to enable quick reaction

By implementing marketing campaign management, our clients are able to generate more leads , easily justify marketing budgets, and rapidly calculate marketing ROI.

Contact us today and let us show you how we can help you attract and retain more customers.